MindFare Privacy Policy

Last updated: April 8, 2019

MindFare Values Your Privacy

At MindFare, we take your personal privacy very seriously and recognize that you expect privacy and security for all of your personal information. We understand the need to protect and safeguard sensitive information about you, and we maintain strict standards and procedures designed to prevent misuse of this information.

This privacy policy (the “Privacy Policy”) constitutes an agreement between you (including Providers) and MindFare, Inc. and its affiliates, (collectively “MindFare”, “us”, “our,” or “we”) while accessing and using our Site (the “Site”). This Privacy Policy describes how MindFare collects, protects, uses, and discloses information and data collected and created in the course of your access to and use of the Site, products, and Services, as well as your interactions with MindFare via telephone, through mail or at our physical locations. MindFare is dedicated to protecting your privacy rights and recognizes your need for appropriate protection and management of your personal information. Your privacy is important, and we encourage you to read this Privacy Policy carefully to understand the information we collect and what we do with it.


The Terms of Service of the Site and the MindFare Services govern all matters not set forth in this Privacy Policy. All capitalized terms not defined herein carry their assigned meaning under the Terms. In the event of conflict between this Privacy Policy and the Terms, the Terms shall govern.


By accessing this Site, registering with MindFare, creating a user profile on our Site, or submitting information to MindFare, you consent to this Privacy Policy and the collection and use of information as described below. We will take steps to notify you and confirm that you agree at different stages of collecting information. If you do not agree with our policies and practices, you may not be able to access or benefit from certain portions of this Site.


Please be advised that this Privacy Policy applies to information that we collect:

  • when you visit this Site.
  • when you submit your information to us on this Site.
  • when you create or use a user profile on this Site.
  • when we communicate with you through email and other communications.
  • through third parties that we work with to provide our Services.
  • by any other means over the course of your use of our Services.


In general, you can visit our Sites without disclosing any personal information, but some offers, Services, or portions of our Site may only be accessible to you if you register with us. The only personal information we collect about you is provided by you voluntarily or as described below under “Information Collected from Your Use of the Site.” MindFare does not collect biometrics or sensitive information relating to health, race, gender, or other special category data unless that information is necessary to provide the service requested by the individual providing the information.

Information We Collect

If you access or submit an inquiry through our Sites, set up an Account, subscribe to a Service, register to receive catalogs, participate in contests, sweepstakes or promotions, or receive other Services, we may ask you to provide certain personal information such as your name, email address, phone number and zip code, and other personally identifiable information (“Personal Information”). We take reasonable steps to make sure that your contact information is accurate, complete, current, and otherwise reliable.

We will only collect and process your Personal Information if we (a) first obtain your consent or (b) have a legitimate interest in collecting and processing the data for our direct marketing purposes.

Children Under Age 13

MindFare products and Services are designed for adults, not children. As such, this Site is not intended for children under 13 years of age. No one under age 13 may provide any personal information to or on the Site. If you are under 13, do not use or provide any information on this Website or on or through any of its features/register on the Site, make any purchases through the Site, use any of the interactive or public comment features of this Site or provide any information about yourself to us, including your name, address, telephone number, email address, or any screen name or user name you may use. If we learn we have collected or received personal information from a child under 13 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 13, please contact us at hello@mindfare.com.

Payment Information

Certain Services will require you to provide financial information such as bank routing/transit number and bank Account number, or your credit card Account number and expiration date. This information is only used for billing purposes and to provide Services. MindFare does not collect or maintain any payment information. All payments are processed through third party payment processors. When you provide payment information on this Site, you will be redirected to the third party payment processor’s payment portal. All payment information and transactions are subject to the third party payment processor’s privacy policy and terms of use.

Information Collected from Your Use of the Site

We may use Site analytics tools or other technologies to collect information about you from your use of this Site. This information may be combined with other information that you choose to submit to us. This information may also be merged into aggregate information about Site visitors and traffic. We may use third-party analytics tools to distinguish and analyze user behavior.

Log Files. We collect anonymous and technical information from your computer, including your Internet Protocol address, data about your computer or other device, the type of browser or operating system your device uses, the programs, Services, and version of software you use, and the address of any linking site, when you request a web page while visiting the Site. We use this information for statistical purposes, to ensure that our web pages will appear and function appropriately on your computer, to determine which site referred you to our site, and to personalize your access to our web site or conduct our own analyses and research to improve our programs, products, Services, and content. We will not sell, rent, or otherwise convey said information to any third party. We do not currently use a third party to collect and analyze information, but we reserve the right to use third parties to collect and analyze said information in the future. If you do not agree with MindFare collecting and using your anonymous and technical information as described in this paragraph, simply discontinue use of this Site or contact us as described under “Controlling Your Personal Information.”

Cookies. Cookies are small text files that are stored on your computer or equipment when you visit certain online pages that record your preferences. We use cookies to track use of our Sites and online Services. We may also use cookies to monitor traffic, improve the Sites, make the Sites easier and/or more relevant for your use, and improve the performance of our advertising on other Sites. You can opt out of accepting cookies by adjusting your browser settings to not accept cookies or to notify you when you are sent a cookie. However, certain features of our Sites or other Services may not work if you delete or disable cookies.

Flash Cookies. Certain features of our Site may use local stored objects (or Flash Cookies) to collect and store information about your preferences and navigation to, from, and on our Site. Flash Cookies are not managed by the same browser settings as are used for browser cookies.

Web Beacons. Some pages of our the Site and our e-mails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit us, for example, to count users who have visited those pages or opened an email and for other related Site statistics (for example, recording the popularity of certain Site content and verifying system and server integrity).

Social Networking. If you access any of our Sites from a social networking site (e.g., Facebook or Twitter), or if you otherwise agree to associate your Account with us with a social networking site, we may also receive Personal Information about you from such social networking site. Our receipt of your Personal Information via a social networking site is governed by the terms of use and privacy policy of the social networking site. We may retain this information with the information we collect from you directly.


We use your Personal Information for the purposes described at the time of collection and to manage the internal operations and security of our Site consistent with this Privacy Policy. We may also use your Personal Information for analytical and direct marketing purposes, such as:

  • Sending you periodic email and newsletter communications;
  • Confirming, sending, and tracking your order, subscription, or registration;
  • Communicating with you about your order, subscription, or registration;
  • Responding to customer inquiries;
  • Sending you surveys and other communications;
  • Analyzing preferences, trends, and statistics;
  • Informing you of our new products, Services, and offers; and
  • Providing you with other information from and about MindFare.

We will only contact you in ways compatible with your communications choices. However, even if you have opted-out of receiving marketing communications from us, we may need to contact you to address questions or issues specific to the Services you have requested.

Other Ways We Might Use Your Information. In addition to the specific uses and purposes described above, we might use information that we collect about you or that you provide to us, including any Personal Information:

  • To present our Site and its contents to you.
  • To provide you with information, products, or Services that you request from us.
  • To allow you to participate in interactive features on our Site or to notify you about changes to our Site or any products or Services we offer or provide though it.
  • To provide you with other information from and about MindFare or a business or organization with which we are associated.
  • To protect your privacy and enforce this Privacy Policy;
  • If we believe it is necessary to identify, contact or bring legal action against persons or entities who may be causing injury to you, to MindFare, or to others.
  • To fulfill any other purpose for which you provide your information.
  • To analyze preferences, trends, and statistics.
  • To protect our rights and property.
  • To comply with a law, regulation, legal process or court order.
  • For any other purpose with your consent.


We do not share, sell, rent, or transfer your personal information other than as described in this section. Your information will be accessible to MindFare employees who are trained to comply with the handling of Personal Information and assisting you in exercising your legal rights over your Personal Information.

Third-party vendors that provide support to us (“Service Providers”) may also have access to your personal information while they are carrying out these Services. However, we require all Service Providers to maintain confidentiality standards that are commercially reasonable to ensure the security of your Personal Information.

We allow some Service Providers to assist us with behavioral advertising by collecting and analyzing certain information when you visit our Sites (e.g., click stream information, browser type, time and date, subject clicked or scrolled over). These Service Providers typically use a cookie or third party web beacon to collect this information. You may opt out of behavioral advertising at any time by visiting  http://www.networkadvertising.org/choices or www.aboutads.info/choices/ or as instructed in this Privacy Policy.

Disclosure of Your Information. MindFare does not share, sell, rent, or transfer your Personal Information to any business that is not a Service Provider. We may disclose aggregated information about our users, and information that does not identify any individual, without restriction.

MindFare does not transfer any contact information to other marketers and will honor your requests to not be contacted by us. We may also disclose your information to unaffiliated providers where necessary to and for the limited purpose of processing your request, processing a transaction authorized by you, or providing you with products or Services.

We may disclose aggregated information about our users, and information that does not identify any individual, without restriction. In addition, we may disclose Personal Information:

  • If we are required to do so by law or legal process, such as to comply with any court order or subpoena or to respond to any government or regulatory request.
  • To law enforcement agencies or for an investigation related to public safety.
  • If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of MindFare, our customers or others.
  • To a buyer or other successor, in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding or event, we may transfer the personal information that we have collected or maintain to the buyer or other successor.
  • For any other purpose disclosed by us when you provide the information.
  • With your consent.


We employ commercially appropriate and reasonable safeguards both online and offline to maintain the security, confidentiality, and integrity of information that we collect about you. We maintain physical, electronic and procedural security measures to safeguard your non-public personal information. Access to your Personal Information is restricted to employees who are educated about the proper handling of personal information.

Please note, however, that no transmission of data over the Internet is 100% secure. While we employ reasonable measures to protect your Personal Information, we cannot guarantee that unauthorized third parties will not defeat those measures or use nonpublic Personal Information for improper purposes. We are not responsible for circumvention of any privacy settings or security measures contained on the Site or for actions of third parties. The safety and security of your information also depends on you, and you are responsible for keeping your password confidential. Also remember to log off your Account and close your browser window when you have finished your visit. This is to ensure that others cannot access your Account, especially if you are sharing a computer with someone else or are using a computer in a public place. All Internet users should take care with how they handle and disclose their personal information. Please refer to the Federal Trade Commission's Site at http://www.ftc.gov/bcp/menus/consumer/data.shtm for information about how to help protect yourself against identity theft.


This Privacy Policy applies only to information collected by MindFare. We may provide links to third party Sites from our Sites as a service to our users, but we have no ability to control, and we are not responsible for, the privacy and data collection, use, and disclosure practices of third party Sites. When you click on links that take you to external Sites, you will be subject to their privacy policies and practices and not ours. We encourage you to review and understand the privacy policies of such Sites before providing them with any information.

Controlling Your Personal Information

Opting Out of Marketing. We want to communicate with you only if you want to hear from us. You have the right to submit a complaint or object to our collection and use of your information at any time, or to require us to review, transmit, change, or delete your information that we have collected and retained. We will fulfill your request to exercise any of these rights within 30 days of receiving a complete request. You can exercise these rights, express concerns, or obtain additional information about the use of your Personal Information by contacting us by email at hello@mindfare.com. Please be sure to include your full name, email address, mailing address, and specifically what information you do not want to receive.

You may also click the designated link at the bottom of all emails received from MindFare to be removed from future email updates. Please note that we may take up to five days to fulfill any requests to remove or update your contact information.

California Privacy Rights. California Civil Code Section § 1798.83 permits users of our Sites that are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. If you are a California resident, you have the right to receive: a) information identifying any third party companies to whom we may have disclosed, within the past year, personal information pertaining to you and your family for that company’s direct marketing purposes; and b) a description of the categories of personal information disclosed. Please send us an email with the subject line “Request for California Privacy Information” at the above address to obtain such information.

Do Not Track Signals. Do Not Track is a privacy preference that users can set in their web browsers. When a user turns on the Do Not Track signal, the browser sends a message to Sites requesting them not to track the user. For information about Do Not Track, visit www.allaboutdnt.org. At this time, MindFare does not respond to Do Not Track browser settings or signals. In addition, MindFare may use other technology that is standard to the internet to track visitors to MindFare Sites. Those tools may be used by us and by third parties to collect information about you and your internet activity, even if you have turned on the Do Not Track signal.

Unauthorized Use. If you become aware of any unauthorized submission of information to MindFare, including children’s information, please inform us by contacting us at the contact information listed below so that we may delete it.

Changes to This Policy

We may occasionally make changes to this policy to ensure its accuracy. If we make changes, the revised policy will be posted online and the date of the newest version will be listed. Please check back frequently, especially before you provide us with personal information, to determine the current scope of the policy.

Contact Information

If you have any further questions about our collection and use of your Personal Information, or if you wish to exercise any of your rights over your personal information or if you have any questions about this privacy policy, please contact us at:

E-mail: hello@mindfare.com